About Us
Puja Powar, a young face in fashion Industry, grew up in India. Since childhood she is been creative and has a lively personality. Puja always wants to stay one step ahead; Fashion was her passion, She took admission in Fanshaw College of Ontario. Being a designer was puja's dream.
Due to her bright personality wanted to be a part of this colourful world and was very excited to put forward her ideas. In college fashion show, she had the inspiration of "Magma". And had made the costume rich like flowering molten lava with glitters. At the age of 19 her first show was a great success. Puja always stretched her limits and went two steps ahead to make her dream come true.
Puja's skills are wide enough to cover Fashion, Stylizing, Designing, production, marketing and manufacturing. She has specialised in women's evening wear & occasional wear; now she has entered the wide field of Men's wear. Puja Powar's achievement in fashion has been recognized by awards in Inter College fashion shows of reputed Institution like IIPM & NIFT.
She worked as an assistant costume Designers with Kailash pictures, Mumbai for a Hollywood movie titled "MIGHTY HEART". Produced by Brad Pitt and starring beautiful famous actress "ANGELINA JOLIE". Also she worked with Hollywood Director David Zennie for a movie promo "One Love GOA" joining mirror image pictures India.
At a very young age soon after completing her college she joined the export houses in Mumbai like SAJAVAT Exports, VEMB LIFE STYLE. There she visited places like Paris, Hong Kong, Itlay, Spain, Milan and Germany for fashion shows and exhibition. She was a head designer and worked as merchandiser for the company.
Puja joined "VOGUE "magazine Mumbai and worked in the fashion team for trend report Spring-summer 2010.
Puja's great achievement in fashion industry is an introduction of her own brand ,"ATARA" womens wear for local market. In 2011.
Puja Powar has attended and participated in well known & widely acclaimed fashion shows & fashion weeks namely:- "Pret a porter" held in Paris in 2006. "Hong Kong fashion week" in 2007. "PITTI FILATI" in florence, Italy in 2007. "BREAD N BUTTER" in Barcelona, spain in 2007. "LONDON FASHION WEEK" London, England in 2014. "Tex world" New York, USA in 2014.
In the meanwhile, Puja had her own garment production unit at her home town, just before going to Tex-world NY(USA). Puja though of creating a special brand in men's wear. She wanted to spread her wings in men's fashion world. This is how her new brand "AZZURRA" was born.
Azzurra is into men's formal,casual & designer shirts.They are 100% cotton high-end quality fabric. Azzurra has tie-up with best leading fabric manufactures' for finest fabric. Azzurra has its manufacturing garment unit with quality stitching and high skilled workman ship for perfect fittings.
After the good feed back of Azzurra, Puja expanded her shirting manufacturing unit. In 2016, Puja started production of quality uniforms for local as well as international market for school, collages and industrial sector.
Puja is continually involved in every aspect of the production and supervises all her creative designs; as a result we see Azzurra retains a personal touch in every collection.
Puja's moto in life is always "Strive for those few extra steps after your limits."